Ghassan Bendali, CEO of 2USE.com: Revolutionizing the Second‑Hand Consumer‑Electronics Market
In a world where a “must‑have” gadget seems to launch every week, millions of perfectly usable devices land in drawers—or landfills—long before their time. Ghassan Bendali, CEO and founder of 2USE.com, is determined to flip that script. His Dubai‑based platform connects buyers and sellers of pre‑owned tech, proving that second‑hand can be smart, sustainable, and 100 percent trustworthy.
From Spare‑Drawer Dilemma to Sustainable Vision
Years in Apple distribution opened Bendali’s eyes to a common sight: friends with drawers full of forgotten phones, tablets, and laptops. Rather than let that e‑waste pile up, he began collecting working devices, gifting them to schools and charities and recycling the rest responsibly. Those small acts sparked a bigger idea—build a marketplace where every device gets a second (or third) life and consumers get complete peace of mind.
The Middle‑East Market Gap
Bendali’s research confirmed three pain points across the UAE, KSA, Egypt, and Iraq:
High demand, low local supply of quality used devices.
Imported phones with murky histories—repairs and parts swaps rarely disclosed.
Consumer distrust fueled by scattered shops, inconsistent online listings, and zero warranties.
2USE.com tackles all three with a tech‑forward, transparency‑first model.
Why Trust Is the Game‑Changer
Second‑hand succeeds only when buyers believe what they’re buying. 2USE.com publishes full diagnostic reports, battery‑health stats, and cosmetic grades for every listing. Each phone is tested with proprietary software co‑developed with global partners, then backed by a clear warranty. Result: shoppers know exactly what they’ll unbox.
A Friction‑Free Experience for Sellers
Selling on 2USE is as simple as answering a few questions online:
Instant Valuation – AI pricing delivers a fair offer in seconds.
Free Pickup or Drop‑Off – Choose a courier collection or handoff at partnered retail/telecom counters.
Fast Payouts – Funds hit your account once the phone passes inspection.
No classifieds. No parking‑lot meetups. No haggling with resellers.
Extending Lifecycles, Shrinking Carbon Footprints
Manufacturing generates roughly 85 percent of a smartphone’s lifetime CO₂ emissions. Keeping a device in circulation just one extra year slashes that footprint dramatically. By facilitating resale, refurbishment, and responsible recycling, 2USE helps consumers save money and the planet in one click.
Enterprise‑Grade Solutions
Corporations refresh thousands of devices at once—along with terabytes of sensitive data. 2USE partners with system integrators to:
Secure‑wipe every drive (certified reports provided).
Refurbish or recycle devices to ISO and local environmental standards.
Return value to the business instead of sending hardware to storage or landfill.
Why Dubai?
Home‑court advantage: Bendali’s 30 years in Dubai forge deep supplier and logistics ties.
Innovation hub: The city’s Smart Dubai and sustainability agendas align perfectly with 2USE’s mission.
Regional gateway: Dubai’s diverse population drives steady demand for affordable, high‑quality tech.
Looking Ahead
Bendali envisions a future where buying second‑hand feels as safe—and as exciting—as unboxing brand‑new. Next up:
Expanding partnerships with retailers, telcos, and enterprise fleets.
Rolling out AI‑driven grading for tablets, laptops, and wearables.
Launching consumer education campaigns on e‑waste reduction.
Final Thought
2USE.com proves that “new” isn’t the only path to tech satisfaction. Through rigorous testing, transparent grading, and eco‑conscious practices, Ghassan Bendali’s team is turning pre‑owned electronics into a win‑win for wallets and the world. Ready to trade in, cash out, or score a like‑new phone without the sticker shock?
Join the movement at 2USE.com and power the circular economy—one device at a time.
